Service Landing Page

I was tasked with designing a service landing page for a tech brand, focusing on delivering a clear, user-friendly experience that highlights the brand’s unique selling points and service packages. The landing page was designed for both desktop and mobile versions, ensuring a seamless experience across devices.

Design Objective

The goal was to create a landing page that effectively communicates the brand’s core services, simplifies the decision-making process for users, and provides easy access to contact information—all while maintaining a clean, modern aesthetic consistent with the brand’s tech-forward identity.

Structure & Sections

Header
The header was designed to immediately capture the user’s attention, featuring a bold, catchy headline and a clean, hero image. It sets the tone for the entire landing page by clearly communicating the brand’s value proposition.
Section 1: Unique Selling Points (USPs)
This section highlights the tech brand’s USPs, focusing on what makes their services stand out in a competitive market. I used clean, visually separated blocks to break down the selling points into digestible, user-friendly chunks. Icons were incorporated to visually represent each USP, adding a dynamic and engaging element to the page.
Section 2: Service Packages
The service packages were presented in a grid format, making it easy for users to compare options at a glance. Each package was accompanied by a short description, key features, and a pricing range to help potential clients quickly find the service that best suits their needs. A clear CTA was added under each package, guiding users toward taking action.
Section 3: Contact Information
Keeping things straightforward, I placed all the essential contact details in this section, including a form for quick inquiries. The form was designed with simplicity in mind to reduce friction and increase conversion rates, ensuring users can get in touch with minimal effort.
Footer
The footer ties everything together, featuring essential links such as social media, legal information, and a repeat of the brand’s contact details. The layout was kept minimal to avoid overwhelming the user with information while maintaining accessibility.

Mobile Version Design

Considering the growing number of users accessing websites on mobile devices, I ensured the mobile version was just as effective as the desktop version. Key adjustments included:

Responsive Layout: I restructured elements to fit smaller screens without compromising readability or ease of navigation.
Touch-friendly Interactions: I optimized CTA buttons and forms for easy tap interactions, ensuring an effortless experience on mobile devices.
Prioritized Content: For mobile, I stacked sections vertically and focused on delivering the most crucial information first, like the USPs and service packages, keeping the user’s attention from the start.

Conclusion

The landing page’s clean, tech-forward design aligns with the brand’s identity, creating a professional yet approachable atmosphere for users. By making sure the desktop and mobile experiences are equally smooth and user-centric, the page effectively delivers the right information at the right time, encouraging conversions and engagement.

Outcome with links: DESKTOP & MOBILE.